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Next-Gen Haircare Brands : epres

epres is the next-gen, high-performance hair care brand from Eric Pressly, the inventor and scientist behind OLAPLEX. The patent-pending formulas contain just four ingredients and they work hard to deliver professional-grade results for all hair types. “Whenever I am innovating, it is always essential that my products can be trusted for their professional-grade formulas and that they truly deliver on the promised benefits and results,” said Pressly, “That is why I wanted to re-enter the haircare space and continue to create products that are as accessible and easy-to-use as they are innovative.”

epres will be the only treatment on the market that uses Biodiffusion technology, which means that it will continue transforming the hair long after it dries, in one simple step. For salons, there’s the Professional Bond Repair and consumers, there’s the Bond Repair Treatment Kit comes with an epres spray bottle and two water-free concentrate vials for home use.

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