Haircare Influencer Ads : Wella Extra

Wella Professionals’ ‘Wella Extra’ is the haircare brand’s latest integrated marketing campaign. The campaign was launched after the an announcement that Wella will also be expanding distribution to Amazon.

Alongside the Wella Extra campaign, Wella Professionals launched ‘Wella Muses,’ “a consumer and hairdresser influencer community, and will utilize the brand’s TikTok channel to showcase the Muses’ content featuring inspiration, education, tips and new product drops.”

By teaming up with real customers and the professional hair styling community, the brand is able to create an organic following while cross-promoting its professional and at-home product ranges. The products are easily sharable online thanks to its muses’ expertise in haircare, whether as accomplished social media creators or as beauty industry professionals.

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